SEO & SEA GOOGLE OPTIMIZATION

The internet can sometimes best be compared to a forest. A forest in which it is difficult to see the wood for the trees. Being easily found among the vast offerings is therefore extremely important. The search engine is becoming increasingly significant in this context.

This is the place where customers can find you among your competitors. Optimal positioning is therefore important. Scriptus Design provides search engine optimization. By ranking optimally in the lists of the most important search engines (Google, Yahoo, etc.), you are easy to find and people will come to you rather than your competitors.

Search engine optimization (SEO) is a part of search engine marketing and can be defined as all activities aimed at getting a web page to rank highly in the organic search results of a search engine, for keywords, keyword combinations, or search terms relevant to that web page. Since a listing in these organic results is free, these search results form an interesting alternative to advertising on search engines (AdWords).

Some of the most important SEO elements:
A number of key points are essential for your site's findability via Google. Title, description, and keywords (metas), the number of correct keywords in your website's texts, the speed of your website when loading pages, the logic in your site's structure. The uniqueness and currency of your website's content and the quantity and value of your external links (link building). A good web developer takes all these matters into account.

GOOGLE ADWORDS
Advertising in the Google search engine through smart AdWords campaigns (SEA)
Many companies and organizations spend huge amounts on Google AdWords. After all, it is a way to be easily found in Google. However, it is possible to make your campaign perform even better by having it optimized by an expert. Scriptus Design is an ideal and knowledgeable partner for optimizing your AdWords campaign. By cleverly using our expertise, you will get more response from your AdWords.

Some of the most important SEA optimization elements:

• Correct keywords (in combination with keywords in content –> SEO)
• Targeting keywords using “keyword” or [keyword]
• Separate campaigns per product group with matching keywords
• Well-matched ads with “call to action”
• Deep linking to the correct page instead of “home”
• Optimize landing page regarding quality score
• Position optimization

GOOGLE STRATEGY
( SEO/SEA )
Generating traffic to your website was not difficult in the period behind us. The early days of the internet and e-commerce were golden times for many pioneering online entrepreneurs. However, due to the explosive increase in the number of webshops, it has become increasingly difficult to generate traffic to websites at acceptable costs.

With search engine marketing, there are two methods to efficiently attract visitors to your website:
1. Being found in the organic results of Google search engine (SEO)
2. Purchasing cheap traffic through a cleverly set up campaign (Adwords) in the
Google search engine (SEA)

Optimizing campaigns (both SEO and SEA) must be done continuously. Content and context are constantly changing, which causes effectiveness to decrease over time. Get advice from knowledgeable and ethically operating companies/advisors. Many campaigns are unnecessarily expensive and are supposedly “monitored” for a fixed monthly fee. Have your campaigns regularly checked by us through a second opinion. Ask about the possibilities.

GOOGLE MAPS
Being found on Google Maps is perhaps almost as important as being found in the search engines. Through a simple application, Scriptus Design can ensure that you are findable in Google Maps. In addition, we can place a beautiful application on your website’s contact page.

GOOGLE ANALYTICS
Measuring is knowing. Google Analytics is an application that, among other things, measures how often, by whom, and when your website is visited. That can be valuable information. With the information you obtain from this, you can, among other things, specifically set up or adjust your online strategy. Moreover, it is fun to know how often your site is visited.
Scriptus Design can provide you with sound advice on applying and analyzing GOOGLE Analytics. We can also help you set up Analytics for your website. Subsequently, we can provide you with targeted advice about your strategy based on the figures that Analytics uncovers.